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We can give you some pointers on what is valuable to keep and what is weighing your site down, give us a call.
Arguably one of the simpler types of web development projects, redeveloping your site is often a reflection of business growth and evolution. This makes it a very exciting time and your new site should reflect that, as should the process of creating it.
Understanding what has taken place and the role that your website is, or should, be playing in this is critical. With a site already in place, we potentially have access to a wealth of information via analytics and metrics which can help to highlight the most valuable pages, dead-ends and un-optimised content.
The key to a good website is starting with your customer. Whatever the budget, there is a route to gain insights, through internal team insights, web analytics, web tracking, even user testing
You need to select the right tool for the job, and identifying that tool from the many front end and back end development options starts with understanding your brief fully
Once the new site is up and running, making use of an easy to use CMS will keep it in good health. Initial and ongoing training and support prevents mistakes which impact brand reputation
Re-development could also elevate you within your competitive set and a benchmarking audit could be useful.
Utilising existing brand guidelines ensures consistency with other assets but also invites the prospect of interpreting them for the wealth of digital opportunities that have opened up.
SEO and link preservation are also important considerations in a re-development. These are critical in ensuring that prospective customers can still find you, whilst attention to your new site structure will ensure that existing users find the flow intuitive even if it’s new to them.
Microsite, website or ecommerce site created with technical know-how, attention to detail and great customer service
If updating an email address or adding a new blog page requires external support, you could consider migration to a simpler platform
We follow the highest WordPress development standards to produce professionally developed WordPress sites on time and within budget.
No matter what you’re selling, if your website isn’t built properly it will lose you money.
