WordPress has historically been the “go to” solution for blogging but over recent years it has been extensively developed to perform many more tasks. This has made WordPress one of the best Content Management System (CMS) for business websites.
At 56 Degrees we know a thing or two about web design and development – after all that’s what we do! We agree that WordPress is a good choice for a CMS as it is increasingly recognised as one of the best and easiest platforms for building and updating websites for a whole range of businesses. Here, we explain why.
What is a CMS system?
A CMS system allows you to manage the content on your website, adding, editing, or deleting information. It is also known as the “back end” of a website, the bit visitors don’t see..
What are the advantages to using WordPress?
There are many reasons why a lot of individuals and businesses are choosing to design and develop their website using WordPress. It has lots of advantages with one of the main ones being that it is easy and intuitive to use, even for non-techies!
Other pros to WordPress include:
It looks good: A polished and user-friendly “dashboard” format makes adding and editing content easy. You can even change things around or how it is presented making even easier to do what you want to do.
It’s easy to edit: Text can be formatted using a standard, Word-style WYSIWYG formatting toolbar. And as the site administrator you will easily find the particular page or article you want to change and then simply click a button to edit it. You can also edit settings for a number of content items at once, or “quick edit” things such as title or author.
You can add other media: images, documents, videos and animations can also be added to the site very easily. Images can be scaled, cropped and otherwise manipulated when uploaded. YouTube videos can also be embedded in a page by simply cutting and pasting the YouTube URL into the WYSIWYG editor where the system will automatically convert it to an embedded video.
You can build your site to meet your business needs: adding new pages is simple to do. New pages are edited the same way as any other content, and can be published into sections on the site by picking a parent page.
Mistakes are eliminated: A content editor will allow you to see exactly what the page will look like before it goes live. In addition, if content is published to a page by accident, you can easily access old versions, compare them and revert back to one.
WordPress is great for Search Engine Optimisation (SEO): Because users are prompted to include alt text when uploading or editing images this immediately increases SEO and improves the accessibility of your site. While page titles are also generally pulled straight from the title of the page they can also be labeled manually. The text used for page URLs – another great benefit for SEO – is also pulled by default from menu items and page names: all you need to do is to choose the most influential keywords.
Because WordPress makes it easier to optimise your search engine results your site is more likely to land on the first page of Google results, which means people are more likely to find you.
So which companies currently use WordPress?
Some of the biggest brands use WordPress for their websites including NASA, Spotify, Ford and Harvard. You can see some of their sites by visiting the links below:
And here at 56 Degrees we use WordPress as our primary CMS system. We can develop and design custom WordPress websites no matter what technical or visual requirements you need. Our clients are very happy both with the websites they have and the ease with which they can manage their own content. You can see some of these sites here:
If you would like more information about WordPress then please get in touch!