Development Search Engine Optimisation

Beginners Guide to SEO enhanced WordPress Website Design

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Recent statistics shows that WordPress system accounts for 0.8% of the web. In this scenario, WordPress developers have begun applying SEO tactics on their WordPress web design projects than ever before. It reveals the importance of having a good understanding about WordPress development and SEO if you are interested in the areas of blogging and CMS development. Even though thousands of blogs and websites are created everyday by WordPress developers all around the world, many of them fail to optimise for search engine results. SEO is one of the most important tools in postmodern marketing. Hence, make sure that you add SEO features when you do WordPress web design.

This article explains various stages involved in an effective WordPress website design process to give you higher search engine rankings. You may be familiar with many of the SEO techniques, but the six guidelines explained below will enable you have a clear idea about systematic WordPress development supplemented by a search engine friendly dimension.

Guideline 1: Install WordPress

The installation process is simple and you do not have to be an expert in WordPress development to do it. The process only takes five minutes to complete and the upgrading process is even easier. If you have any doubts on how to install it, please follow the instructions on WordPress codex page: http://codex.wordpress.org/Installing_WordPress. Once your installation is finished, do not forget to fill out blog/website title and the tagline, as it explains what your blog/website is all about. Then fill out the rest of the information, which is important for the successful completion of your WordPress website design

Guideline 2:  Update Services

In the “update services” text box, enter some websites which uphold a list of all the present weblog updates on various topics. WordPress will ping all these listed websites when you create a post. It will help you to “socialise” your blog/website and to get some extra traffic. If you install “No Ping Wait” plugin, you can save the waiting time while WordPress try to ping those websites one by one.

Guideline 3: Modify Title Tags

Title tags of your WordPress theme are very important for better SEO results, but they are not optimised generally. For better search results, you will need to optimise them manually. In order to do it, go to presentation tab, click theme editor option and open the header.php file. Then replace the text between the tags <title> and </title> with the code given below

<?php if (is_home () ) { bloginfo(‘name’); } elseif ( is_category() ) { single_cat_title(); echo ” – “; bloginfo(‘name’); }elseif (is_single() || is_page() ) { single_post_title(); } elseif (is_search() ) { bloginfo(‘name’); echo ” search results: “;echo wp_specialchars($s); } else { wp_title(”,true); } ?>

Guideline 4: Meta Tags

WordPress will not include any Meta tags on your website by its own. Inserting Meta tags is essential for WordPress Website design success, as they attract search engine crawlers. You can resort to suitable plugins for inserting Meta tags. Just google for some good plugins such as http://wordpress.org/extend/plugins/wordpress-seo/ we have been using it for many of our websites and its one of the best plugin currently

Guideline 5: Permalinks

Search engines love text-based URLs rather than long string code URLs. For instance URLs such as http://website.com/my-website.html are much better than URLs like http://website.com/?bry1=39363&373sj2=353 in SEO perspective. If you want to do search engine friendly WordPress web development, you will have to customise your URL. In order to do so, click on Permalinks on the Options tab and type %nameofthepost%.html in the custom structure text box.

Guideline 6: Keyword Optimisation

When you create posts and pages as part of your WordPress website design project, care has to be taken to focus on the right keywords. It is advisable to include keywords in the post titles as well. Make sure that your content is unique.

The six guidelines outlined in this article are for beginners to familiarise themselves with the fundamental principles of SEO enhanced WordPress development. If you are looking for developing a quality CMS system using WordPress, the preferred method will be to seek the service of professional WordPress developers. For more information visit: https://www.56degrees.co.uk/