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Search Engine Optimisation

SEO – so what exactly is it?

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SEO is a subject that perplexes many people to the extent that most don’t even know what it stands for, let alone what it involves. SEO actually stands for Search Engine Optimisation and is the term used to describe a series of techniques designed to boost the number of visitors to a website. A well designed website doesn’t just mean that it looks good and is easily navigable – it also needs to be picked up by the major search engines and to be highly placed in their listings.

Here we’ll explain just some of the most important tenets of SEO and how we can use them to boost your website:

Titles

The title of a web page is vital as not only is it crawled by the search engines but is also seen by human visitors as the reference link on the search engine results page. A good title needs to be relevant, descriptive and keyword rich, otherwise it’s achieving nothing from an SEO perspective.

Links

Links to your site are vital – each on is like a thumbs-up to say that people like your site and that it is being read, which in turn encourages the search engines to boost its listing position. The more links you have to your site from other relevant sites the better.

Keywords

Having keywords in the actual text of your website is an absolutely vital part of any successful SEO strategy. It’s not simply a case of ‘stuffing’ your site with keywords – this will put off search engines and human readers alike and will have a negative effect on your ranking. Keywords need to be carefully placed so that they appear as a natural part of the text on your site.

Flash

Flash can serve as a fantastic multimedia tool that can be used to build a great looking website. However, it needs to be treated with caution and should not be used for the entire site as search engines crawl HTML rather than Flash content. Despite this, search engines are catching on to the importance of Flash and progressive web developers and designers are increasingly incorporating it as part of a multi-faceted web development strategy.

Sitemaps

Sitemaps are a crucial part of any website as not only do they allow visitors to navigate their way around but they also help search engines index your site. Search engines use the information contained within a sitemap to assess its relevance, look for new content and monitor how often the site is updated – the more the search engines can find out, the higher your ranking will be and without a sitemap some pages may be missed completely.

These are just a few of the most important factors in regard to SEO – there is a lot more to it but hopefully this gives you some idea of how SEO works!